1. Keyword Research: Performing in-depth research to find relevant keywords that potential customers are using, and incorporating these keywords into website content.

2. On-Page Optimization: Fine-tuning individual web pages to boost their search engine rankings. This involves optimizing title tags, meta descriptions, headers, and content to align with target keywords.

3. Technical SEO: Ensuring the website's technical integrity, which includes improving site speed, mobile compatibility, indexing, and crawlability. This may also involve fixing broken links and enhancing website structure.

4. Content Strategy: Formulating and executing a content plan that focuses on producing high-quality, relevant content that attracts users while being optimized for search engines.

5. Off Page SEO - Link Building: Developing and implementing strategies to obtain backlinks from credible websites to enhance the site's authority and ranking.

6. Performance Tracking and Analytics: Monitoring website performance using tools like Google Analytics and Google Search Console to track metrics such as traffic, rankings, and user behavior, which informs strategy adjustments.

7. Competitor Analysis: Evaluating competitors' SEO tactics to pinpoint strengths and weaknesses, and to discover areas for improvement.

8. Reporting: Creating regular reports that detail SEO performance, including keyword rankings, traffic data, and conversion rates to share with stakeholders.

9. Staying Updated: Keeping abreast of the latest SEO trends, algorithm changes, and best practices to ensure strategies are effective and align with search engine guidelines.

10. Collaboration: Working closely with other teams, such as content creators and web developers, to integrate SEO best practices into all aspects of the website and marketing strategies.